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The
programme Promotion of Tourism deals with the marketing of tourism,
including advertising, public relations, events marketing and other
promotional efforts undertaken by the Jamaica Tourist Board (JTB)
both locally and overseas.
The
Jamaica Tourist board (JTB) operates through local offices in the
areas and overseas offices in New York, Los Angeles, Miami, Chicago,
Toronto, London, Germany and Japan, as well as marketing representations
in Italy, France, Holland and Quebec, Canada.
This
activity reflects the Board’s focus and concentration on its
local operations to support its overseas marketing efforts and include
programmes such as Insiders Jamaica, local public education and
awareness for schools and adults among others, advertising, community
relations, production of events and special projects, corporate
planning and research, cruise shipping, meet-the-people, product
familiarisation by travel agents and press groups, management information
system and human resources.
Tourism
Product Development Company
The
Tourism Product Development Company (TPDCo) Limited has the mandate
of developing and improving Jamaica’s tourism product. Its
main responsibilities are:
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Returning
the national budget to a surplus position |
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Acting
as a catalyst and facilitator in developing and implementing
plans to improve the main resort areas; |
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Identifying and prioritizing the area with potential for enhancing
Jamaica’s tourism product, and to plan, develop and implement
initiatives, in order to improve Jamaica’s competitiveness
as a preferred tourism destination; |
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Facilitating the best practicable reconciliation of aesthetic,
cultural, architectural, economic and environmental considerations,
all of which must be taken into account in securing co-operation
from all parties concerned, in any specific project. |
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