Ministry of Information, Culture, Youth & Sports

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The launch of the world's first Destination Loyalty Card, was announced today by the Jamaican tourism authority.

The 'OneLove' membership card aims to bring tourists to Jamaica, providing them with a VIP service and giving them the ability to redeem points for hotels, attractions, ground transportation and special events.

"In today's competitive landscape, destinations must seek to differentiate themselves and get closer to the final decision maker," said Jamaica's Deputy Director of Tourism, Zachary Harding.

"The launch of this world-first destination loyalty card is Jamaica's first step towards embracing customer-relationship marketing in tourism. 'OneLove' is in keeping with Jamaica's lifestyle and message of peace, love and unity."

The first OneLove commemorative card, featuring Beijing 2008 Olympic Champion Usain Bolt and the current Miss World, Zi Lin Zhang, was today presented by Jamaica to Miss Zi Lin Zhang, who graciously accepted an invitation to visit Jamaica next year, for the inaugural staging of the World Beach Sprint.

Jamaica is building a database of actual and potential visitors, and through this programme, will be able to match specific needs of the consumer, with the actual destination products they want.

For more information:
www.joinonelove.com

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