In recognition of the island's 50th year of Independence, the Mavis Bank Coffee Factory (MBCF) Limited has launched another of its premier products, JABLUM (Jamaica Blue Mountain) Gold Standard.
The product, which can be obtained in either Roasted Beans or Roasted and Ground, is of premium quality and delivers an exquisite cup with a distinctly unique flavour.
Speaking at the media launch today (August 3) at the Terra Nova Hotel in Kingston, Minister of Agriculture and Fisheries, Hon. Roger Clarke praised the company, noting that “what (they) are doing is to really lift this thing to a higher level."
He noted that the JABLUM product “is one of the best coffees in the world”.
Managing Director and Chief Executive Officer (CEO), Mavis Bank Coffee Factory, Senator Norman Grant, said the JABLUM Gold Standard, with the even more carefully selected beans, will be unique in taste and flavour profile.
“Within the JABLUM Gold is our MBCF number one bold beans - carefully handpicked to perfection by our 200 coffee sorters; our finest peaberry beans, which provide the unique Jamaica Blue Mountain taste with some ‘provoked’ acidity,” he said.
Senator Grant said the introduction of the Jablum Gold along with some other new developments, “is a direct strategy to increase the value-added portion of business from the current 30 per cent to 50 per cent over the medium-term”.
He said the high quality product development is in line with the Coffee Industry Board's (CIB) mission to standardise the offerings of Jamaica Blue Mountain Coffee worldwide.
At over 100 years old, Mavis Bank Coffee Factory Limited is Jamaica’s oldest coffee processing plant and is the country’s largest and only fully integrated Blue Mountain Coffee facility.
Throughout the years, the company has remained committed to the sustainability and growth of coffee farmers and their families by consistently purchasing, marketing and selling all the coffee beans, even through challenging times for the industry.
The company operates as a coffee dealer and processor in the business of green bean processing, roasting, and coffee drink production. It is the registered owner of the JABLUM trademark, and its products are offered for sale in Japan, the United States of America, Europe, among other countries.